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Podcast - The 37%
Unlocking Smarter Life Decisions

Welcome to The 37% Podcast, where we explore the pivotal decisions that shape personal lives and the choices that impact on life, careers, leadership, and personal growth. Hosted by experienced executive coaches Áine Maguire and Susy Kenefick, this podcast dives into real-world decision-making challenges, offering practical strategies and insights backed by the science and psychology of decision-making. Whether it's a life changing choices, career moves, professional challenges, each episode uncovers the critical thinking and factors behind every choice.

Insights and Strategies for Smarter Decision-Making

Hosted by Áine Maguire and Susy Kenefick - Executive Coaches with an insatiable curiosity about the decision making. 

Introducing The 37% Podcast | Listen to the trailer 

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Introduction to The 37%

Introduction to The 37%

What is The 37% Podcast About?

The 37% Podcast delves into the decisions we all face everyday —whether personal or professional — that significantly impact our paths forward.

We invite real people to chat with us and reflect on a key decision they made, how they arrived at it, and the lessons learned. Each episode provides insights into guests choices and decisions, how they came to them and the impact it made on their lives.  We look at the science of decision-making, such as cognitive biases, emotional triggers, and decision fatigue, helping listeners make faster, smarter choices.

Why "The 37% Podcast"?

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The name The 37% Podcast is inspired by the 37% Rule, a decision-making principle suggesting that after reviewing 37% of your available options, you have enough information to make a well-informed choice.

But this podcast goes beyond the theory. Each episode features personal insights from real people with real stories including  entrepreneurs and professionals, as they reflect on the decisions that shaped their lives and careers. These interviews provide a window into the real challenges and complexities of decision-making, offering practical strategies and lessons learned from the experiences of those who’ve navigated similar crossroads.

The Science of
Decision-Making

  • Cognitive biases: How mental shortcuts can mislead us.

  • The role of emotions: Balancing emotions and logic for clearer decisions.

  • Decision fatigue: Avoiding burnout and paralysis when faced with too many choices.

Through the lens of neuroscience and psychology, Áine and Susy explore how our brains approach decisions. They break down topics like:
 

Who Should Listen?

If you want to understand decision making, personally or professionally, to better understand and enhance your decision-making skills, The 37% Podcast is for you.

Whether facing personal choices, career transitions, or professional challenges, this podcast offers valuable insights to help you make better decisions.

Key Topics Covered

  • Life-defining decisions: Real stories from real people navigating key life moments.

  • Balancing intuition with logic: Knowing when to trust your gut versus data-driven approaches.

  • Gender and decision-making: Exploring how decision-making styles differ across genders.

  • Leadership and collaboration: How to make strategic decisions that benefit teams and organizations.

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Hosts:

Áine Maguire, Susy Kenefick

Duration:

43.31

4 October 2024

Episode:

3

What happens when you decide to reinvent yourself after a long career break? Aoife Dunican, a mother of three, transformed her passion for style into a business that helps people boost their confidence and change their lives. Discover how personal decisions can lead to a journey of growth, resilience, and empowerment.

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Hosts:

Áine Maguire, Susy Kenefick

Duration:

42.55

27 September 2024

Episode:

2

Ever wonder how understanding your brain can change the way you make life’s toughest decisions? Dr Sabina Brennan, a former actress turned neuroscientist, shares how she reinvented her career in her 40s. She discusses people-pleasing, gender, brain health, and the power of new beginnings. Want to know how these shape your choices and lead to life-changing decisions? Tune in and find out!

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Hosts:

Áine Maguire, Susy Kenefick

Duration:

23.32

20 September 2024

Episode:

1

In the premiere episode, we introduce The 37% Rule - a mathematical concept that simplifies decision-making. Hosts Áine Maguire and Susy Kenefick explore how we often overthink choices and discuss the questions of "Are you an Optimiser, a Maximiser or a Satisficer?" How can people make smarter, more efficient decisions by analyzing just 37% of their options.

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