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Join date: Jul 27, 2023


Áine is the Managing Director of Persuasion Limited. Strategic Advisor, Executive and Team Coach Founder of Persuasion Ltd. She is an experienced Executive Coach; Facilitator and Organisational Consultant. Áine designs and leads leadership development and strategy development projects. She is highly experienced at working with stakeholder groups ranging from boards and business leaders to marginalised groups and individuals. Áine has a deep interest in career development and organisational learning, which she brings to her coaching and consulting assignments.

Áine’s coaching and consulting skills stem from a strong core of analytical skills applied in an objective way. Her goal is to be an effective thinking partner to clients.

As an executive coach, Áine typically works with leadership level clients and their teams. She particularly enjoys working with people who are experiencing major transitions and who are committed to making changes or pursuing significant goals.

Her approach combines a strategic perspective with a practical problem-solving focus.

Her interest in coaching and organisational learning stems from a curiosity about adult development and personality.

Áine is a Columbia Business School (New York) trained coach and draws on the Columbia framework which is grounded in the science of adult learning as the basis of her coaching process.

She is accredited and experienced in a range of the leading international psychometric and 360 feedback tools including the Hogan and Arctic Shores suites.

Clients who have worked with Áine say that coaching has helped them to gain clarity around their thinking; to develop a positive and viable vision and to feel empowered about making their way forward.

Áine commenced her career in services marketing. She worked in a variety of senior management roles in leading professional service organisations in Ireland and the UK.

She has also worked for a leading international non-profit organisation. Prior to setting up Persuasion, she worked as a consultant with SHL limited (Now CEB) and with Merc Partners. She has lectured for the Marketing Institute and the Business Faculty in the National College of Ireland.

Áine Maguire


Managing Director

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